CPA Website Design
Are you looking to attract new clients to your CPA firm? An attractive, well planned CPA website with mobile friendly design is a great way to capture the attention of potential clients.
Better SEO, With ADA Compliant CPA Websites
Yes, it’s true: creating a more accessible website boosts your search engine optimization (SEO)! Much like usability, there is a lot of overlap between accessible web practices and search engine optimization. It’s no secret: The more information you have, the better decisions you can make. With visibility to your website statistics, you can see which pages are performing best, and which ones aren’t. By understanding your most popular pages vs. the pages that people leave most frequently, we are able to prioritize the pages we need to focus on to stay strong, and which pages we need to work on.
You can finally stop wondering, and start knowing how well your website is performing. This dashboard gives you an easy-to-understand view of your website traffic, among other key performance indicators such as:
- Website Visits
- Unique Visits
- Percentage of visits on mobile devices
- Website pages visited
We help you utilize all of this information to make improvements on your site and get more potential clients engaged in your company.
Advantage of having a Mobile Friendly CPA Web Design
More and more, potential customers are accessing your website on a mobile device. In fact, in 2015, mobile search surpassed the number of desktop searches!
The Website Dashboard shows you the percentage of visitors who are viewing your website on their mobile device. Seeing that over 70% of mobile searchers are more likely to use a service if a business has a mobile friendly site, it may be wise to consider a mobile site for your business if you don’t already have one.
Putting up a website is an important first step, but it’s not enough to help your customers and clients find you. Here are five things your web development company must also take care of for you.
Your CMS Must Help with SEO
Your SEO strategies are in place to make it easy for people to find your site. When they look for CPA firms in your town, your website should show up on the first page of search results. To ensure that, your content must match what people are searching for, and it must be in the right place on your site.
Google Tools Can Boost Your Rankings
It’s not necessarily easy to set up the different tools initially, but they can help you improve your site and consequently your rankings. The first step is to submit a sitemap to Google. This can help the search engine crawl your site to incorporate it in relevant search results. The sitemap should be submitted once the website is complete and live.
Add a Clear Call to Action
The web is full of abbreviations, but this one is important for your website. Call to action, or CTA as it’s commonly referred to, is content intended to induce the visitor to act. A CTA could be a button or prominent link on the site. How you word it depends on the type of action you want your website visitor to take. You could ask them to call you, fill out your contact form, sign up for your newsletter, or download a coupon. You should include a call to action on every page.
Claim Your Google Listing
As a CPA firm, you want your clients to come to you. To help them find you, you should claim your Google listing to show up on Google Maps. This even adds some exposure for people who are in the area searching for something else entirely. They may not need a CPA at that moment, but they might remember later that they’ve seen you on the map.
You Need Great Content
Content is king on the Internet. Many of your customers aren’t necessarily searching for a CPA firm, but they may be wondering how the new tax reform will affect them. By putting up relevant content on your website with practical information and up-to-date articles, your visitors will come to you for information, and eventually, they’ll hire you to do their taxes.
Attract More Clients with Your CPA Website
Tell Your Website Visitors Who You Are
Statistics show, potential accounting clients want to know who will be handling their finances. Let them see who you are and provide them the peace of mind they are looking for.
A good “About” section should include a brief biography with an up to date photo. If you can, it will be beneficial to create additional bio pages for associate CPA’s that work for the firm. Give a history of your education, and professional experience to let the visitor get a sense of your qualification.
Mobile Ready Web Design
Search Engine Friendly
CPA Websites Marketing Trends
Following the hottest CPA marketing trends in 2020 will increase your revenue and help create a strategic approach for next year’s digital marketing plan.
- CPA marketing is expected to expand to developing countries in 2020 and beyond.
- CPA marketing should have a focus on copy rather than pop-ups and headlines.
- Influencer marketing will begin to overlap into CPA marketing, giving many new ecommerce businesses even more reason to join CPA affiliate networks.
- Ecommerce businesses will shift a portion of their budget from traditional marketing (PPC, social media, and banner ads) to affiliate and performance marketing.
Reliable CPA affiliate marketing networks will continue to increase transparency and offer the data-driven information that clients demand.